Lingo Bingo 2: Creative Edition
Based on the popularity of my last post, I teamed up with Kevin Platt, one of Pop Art’s talented writers, to bring you Lingo Bingo 2: Creative Edition. Next time you meet with your internal creative team, ad agency, or marketing firm, print one of these out before the meeting. When the creative buzz
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Interactive Shopping: Nordstrom’s 1: Macy’s 0.
At Pop Art, we preach that “Interactive” and “Online” arenot synonyms! Companies should invest in making their brands and customer relationshipsmore interactive -- this meansinteracting better with your customers, both online and in-person. Based upon my experiences in the past 24hours, I think Nord
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Who’s Afraid of HTML Email?
Anyone who tells you creating HTML email is easy has either never done it, or is lying. Inexperienced designers tend to think, “Oh, no problem, it’s all tables and font tags!” Grizzled veterans, however, know all too well the difficulties of getting anything but the most simple design to rende
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