How To Engage Your Agency
I’ve worked with several agencies throughout my career helping clients develop and execute marketing campaigns. I’ve noticed that some relationships are more rewarding and beneficial for the client and agency. Here are some suggestions on how to ensure that the dollars spent are utilizing the talent
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Interactive media and the NHL
As a native Detroiter, I am a fan of the NHL. I have been following the Red Wings for most of my life, spending many a cold night watching players like Yzerman, Shanahan, and Lidstrom skate at the Joe (Joe Louis Arena). I am also a big baseball fan, and love MLB.com for their interactive gameday f
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Wizard of Oz Writer’s Wonderful Window Display
At the end of the 19th Century, the advertising industry was transformed by two things: technology advances including mass market plate glass and electrics lights, and by the imagination of L. Frank Baum. Best known as the author of The Wizard Oz, he was also, I learned recently from a fact-sharp fr
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